Since this store was all about toys, it allowed me to be a little playful with color and illustrations that are displayed throughout the book. I captured the essence of Geoffrey the Giraffe, and other children characters. I illustrated them and used them as the characters interacting with the charts and the reader using Adobe Illustrator and Adobe InDesign for all the publication design.
The Toys "R" Us illustrations were turned into vector for the use of this book, that way I could have freedom on maintaining the proportions and quality of the images. I used some illustrations to represent pie charts.
Financial Reports tend to be displayed in a serious manner. I tried to 'break' from that seriousness to a more appealing version to the eye while still reporting the numbers and charts that were necessary. This could open the possibilities to have more interested readers.